instagram

  • CLIENT

    Just for me

  • ROLE

    From the coffee getting intern to the Creative lead that wants to move it right just one pixel

  • SCOPE

    Concept, Design, Direction, Animation, Compositing

My feed is a space for creative play, a running journal of experiments in motion, AI, and visual design. It’s where I test ideas, push styles, and explore techniques that don’t fit neatly into day to day work. What started as a casual outlet has become a way to stay curious, sharpen my creative instincts, and explore how new tools can inform broader brand and design thinking.

Challenge

Client and brand work often comes with creative boundaries. I needed a space to explore new visual languages, motion techniques, and storytelling ideas without those constraints. Somewhere to stay sharp, keep experimenting, and bring that energy back into professional projects.

Challenge

Client and brand work often comes with creative boundaries. I needed a space to explore new visual languages, motion techniques, and storytelling ideas without those constraints. Somewhere to stay sharp, keep experimenting, and bring that energy back into professional projects.

Solution

I built a personal Instagram as a creative playground, producing short form experiments in motion, composition, and tactility. The feed became a testing ground for emerging trends, as well as a living archive of evolving ideas and explorations.

Could watch this for hours

jesse_director

Outcome

Over time, the work has grown into a portfolio of experiments that continue to shape my professional practice. It demonstrates an ability to adapt to new formats, from social first storytelling to rapid motion design. It’s also become a reminder that curiosity and craft thrive best when they have room to play. It’s also driven steady traffic to my other channels, including Gumroad, LinkedIn, and my website, helping connect creative exploration with professional reach.

  1. 01

    Crafted a identity driven by techniques and styles that I wanted to explore

  2. 02

    Optimised my pipeline so that it can be utilised in my day-to-day work

  3. 03

    Curated posts so as to generate the most traffic to my other channels

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