ANZ BRAND

  • CLIENT

    ANZ

  • ROLE

    Design Lead / Motion Designer

  • TEAM

    Garett Mayow Emily Pritchard Sept Putra

    Nick Ogilvie

    Rachel Murray


From day one of ANZ Plus, we knew the brand needed more than a look. It needed a personality. Something sharp, playful, and distinctly different.
Through bold simplicity and tactile textures, we built a visual language that felt fresh and unexpectedly human. We experimented widely, refined relentlessly, and pressure tested ideas until everything clicked.


The result? A brand that doesn’t just stand out. It invites you in.

Solution

I helped guide a multidisciplinary team to reimagine how ANZ’s brand could live across digital, product, and motion. We started by taking stock of what worked and what didn’t across existing brand touchpoints. From there, we developed a unified visual language built around clarity, warmth, and flexibility.
We refined typography, colour, illustration, and motion principles to feel both cohesive and full of character. Collaboration was key, we worked closely with internal teams and agency partners to ensure the new system could scale and inspire across every channel.

Challenge

Client and brand work often comes with creative boundaries. I needed a space to explore new visual languages, motion techniques, and storytelling ideas without those constraints. Somewhere to stay sharp, keep experimenting, and bring that energy back into professional projects.

Challenge

While the ANZ brand was well recognised, it had become visually tired and struggled to translate into a digital world. The existing system was too rigid for modern interfaces and too safe to stand out in competitive markets.
The challenge was to evolve the brand into something more dynamic, expressive, and fit for digital, without losing the trust and familiarity people associate with ANZ.

Solution

I helped guide a multidisciplinary team to reimagine how ANZ’s brand could live across digital, product, and motion. We started by taking stock of what worked and what didn’t across existing brand touchpoints. From there, we developed a unified visual language built around clarity, warmth, and flexibility.
We refined typography, colour, illustration, and motion principles to feel both cohesive and full of character. Collaboration was key, we worked closely with internal teams and agency partners to ensure the new system could scale and inspire across every channel.

Outcome

The result wasn’t just a refreshed look, it was a living identity that gave ANZ Plus its own confident voice within the broader brand. The new system made creativity faster, more consistent, and more expressive, setting a new standard for how the brand shows up across all our channels.

  1. 01

    Created a new digital first identity driven by the concept of financial wellbeing

  2. 02

    Developed a scalable pipeline to create new assets

  3. 03

    Delivered a new brand system complete with asset libraries to be utilised across multiple platforms

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