As part of ANZ’s broader initiative to enhance brand expression across our digital touchpoints, we set out to define how motion could support the user experience, not just as decoration, but as a functional and expressive layer within the app. Our goal was to build a cohesive motion system that communicated feedback, hierarchy, and brand personality through thoughtful micro interactions.
Challenge
Motion had always been part of ANZ’s design language, but behind the scenes, it was messy. Early product animations were delivered as video files or gifs. These were heavy, compressed, and fixed to frame rates that never quite matched runtime performance. The result was bloated file sizes, visible artefacts, and a lack of flexibility.
We moved to Lottie to make things lighter and more scalable, but even that came with friction. Designers had to export, hand off, and wait for developers to implement, slowing iteration and limiting interactivity. The process worked, but it wasn’t sustainable for a product evolving at pace.
Solution
As Design Lead, I guided a team across motion, UX, and development to reimagine how we created and deployed motion in product. We made a strategic shift from Lottie to Rive, a tool built for real-time editing, interactivity, and production ready export.
I oversaw the pilot, creative direction, ensuring motion wasn’t just decorative but purposeful. Together, we uplifted legacy animations, established reusable motion principles, and built a workflow that empowered designers to publish directly into production ready assets.
The result was a bridge between design and engineering. A new, faster way to bring ideas to life.
Outcome
The transition to Rive transformed how motion lived inside ANZ’s digital ecosystem. File sizes dropped dramatically which reduced the apps payload, playback became smoother. More importantly, the new system gave ANZ’s app a unified motion language. By modernising the workflow, we didn’t just improve performance, we unlocked a new level of creativity and consistency across the product.
Toggle the switch and tap cowboy once enabled for easter egg
